Purpose AI
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Making Complex Decisions Simple

We Deliver Powerful Artificial Intelligence and Analytics Solutions for Data-Driven Decision Making

Purpose AI

Who We Are

How We Do It

How We Do It

At Purpose AI, we are experts in using AI to learn relationships from historical data and applying this to save time, reduce cost and make better decisions. 

How We Do It

How We Do It

How We Do It

We bring more than just data. We work with your team to create a solution that changes how complex decisions are made, and a process to ensure these decisions add value.

Why We Are Different

Why We Are Different

Why We Are Different

Unlike traditional consultancies, we come to you with proprietary solutions that reduce the time and cost of projects and ensure the solutions are highly scalable.


Unlike traditional software offers, our solutions are designed to be customised, don't have licensing costs and are paired with a business process that ensures expected benefits are realised.

The Power of Data

Why We Are Different

Why We Are Different

AI enables agile, data-driven decision making. With predictions based on thousands of data points, you can confidently predict what the impact of different actions will be. 


We are experts in prescriptive analytics and our solutions are in use across many FTSE 100 and Fortune 500 organisations, supporting more optimised and automated decision making.

Our Capabilities

Our expert team use a range of AI and machine learning techniques to solve complex problems. Check-out our Capabilities page for more information.

Probabilistic Machine Learning

Traditional machine learning predicts the most likely outcome in a scenario, but this often leads to poor decision making. The solution is probabilistic machine learning, which uses the likelihood of different outcomes to holistically optimise decisions.

Food Waste Reduction

We help food manufacturers, distributors and retailers identify food at risk of going to waste. Then we change this from a cost into a revenue generating opportunity.

Promotion Optimisation

Promotions are big business. Yet many promotions still destroy value. We help Account Managers and Category Managers understand the impact of promotions on sales. Then we give them the tools to avoid bad promotions, and maximise the return on promotion spend.

Markdown Optimisation

Many retail markdowns are not data-driven, or at best predict the most likely sales uplift. We use probabilistic machine learning to holistically optimise the timing and discount for retail markdowns to maximise revenue and minimise residual inventory.

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We Like A Challenge...

Let us demonstrate how we can solve your problem and support your strategic decision making by booking a demo below

Book a Demo

LinkedIn: www.linkedin.com/company/purposeaiuk


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